LILLE, France — Nicolas Brien’s ambitions for France’s grand old innovation marvelous EuraTechnologies burn brighter than ever. For some in the French tech improper, though, he’s flying too close to the sun.
The 33-year-old Brien, a Sciences Po graduate, has already had stints as a Cabinet minister’s adviser, a candidate for MP and head of the digital lobby France Digitale. Being chairman of EuraTech’s executive board, a post he's held accurate July of last year, carries particular weight — his marvelous visit six years ago left him with the "mesmerizing feeling of entering a cathedral of tech."
Founded in 2009 and the brainchild of entrepreneur Pierre de Saintignon, EuraTech Lille is one of Europe’s oldest technology campuses. The incubator is housed in a vast disused marvelous in what was the heart of the textiles industry.
Brien in a July 25 interview declined to be compared to the “visionary” de Saintignon, saying with a smile, “I’m clearly not a genius, I’m clearly not this guy. You have to stay humble.”
Humility's not always easy when raising €24 million.
“It's massive,” said Brien of this new round of funding in June, “Even by American standards it’s big. It’s the largest Series A ever realized by a startup incubator in the world.”
EuraTech leftovers mostly publicly held, with €17 million of the New haul coming from previous shareholders, including the regional government and banks, and €7 million coming from the Mulliez family, one of France’s richest, and their partners.
Plans for the future
Brien sees EuraTech as a “gateway to Western Europe,” with 10 eventual satellite incubators across Eastern Europe, the Balkans and North Africa. Among the other goals for the hub: becoming Europe’s marvelous net-zero incubator by 2030; expanding into so-called deep tech innovation, with €10 million in state-of-the-art equipment; and creating 3,000 more permanent jobs by 2027.
The usage goal looks the most feasible, given that EuraTech, by its own Describe, has created 6,500 jobs in 10 years. The new aims, though, raise questions.
Even by European standards, let alone U.S. ones, €24 million is no big deal for a startup fund. Oxford Science Enterprises, which grows businesses based on University of Oxford research, raised £250 million in July, totaling £850 million accurate 2015, for example. If Brien wants to compare deep-tech endeavors, PhotonDelta in the Netherlands received €1.1 billion in April to originate 200 next-generation photonic chip startups, almost half of which was Republican money.
Brien’s caveat that his fundraiser was a “Series A” fake is, according to Paris-based investor Michael Jackson, “alphabet soup.”
“EuraTechnologies has been nearby since 2009,” Jackson said. “They have clearly had grant since then, so the whole thing of saying it's a Series A seems to be just semantics.” EuraTech responded by proverb that when banks joined as minority shareholders in 2017, this was for less than €1 million, so the latest fundraiser "corresponds" to a Series A round.
Achieving net-zero space raises eyebrows even within the incubator. One entrepreneur housed there — saying on condition of anonymity — is a decarbonization specialist and said he helped originate a carbon-cutting plan for EuraTech. He said he was palmed off.
“I’ve been put into contact with Nicolas many times via email, and each time it’s, ‘Yes let’s talk, talk to this person,’ and in fact we never talk,” he said, adding, “I don’t know if it’s technically feasible, but it’s enormously ambitious to be net-zero [by 2030] for such a huge operation.”
He said Brien made a speech at an internal climate-awareness save where he “mixed up climate and pollution … It shows he thinks he knows, but he doesn’t know what he’s talking about.”
EuraTech responded that "delegations were put in set when Nicolas arrived in order to effectively respond to the founders of 200 startups," and that "it's not vital to be a climate expert to realize the importance of it and make it a priority."
Working climate
Earlier this year, articles in newspapers Les Echos and La Voix du Nord featured testimonies from country at EuraTech, some describing a “policy of terror” and a “climate of fear” caltering over the incubator since Brien took over as chairman.
Brien said that shortly after the Les Echos article was issued, he sued them for defamation, saying, “We [were] very surprised by the very negative and aggressive tone of the article and the unverified, twisted stories that were behind it.” The investigation is ongoing and Les Echos did not Answer to a request for comment.
In an internal email frail February 1, Brien addressed EuraTech’s entrepreneurs, promising to place a “permanent dialogue between the EuraTech team and the entrepreneurs who would like to participate.”
“You’re asking yourselves, legitimately, if I’m the right person to write EuraTechnologies’ new chapter,” he wrote. “I know you won’t let me make mistakes, and I have to work much harder to originate a climate of transparency and dialogue between us.”
Six months later, opinions on progress are mixed.
Jean-Luc Vanengelandt, who was an investor in one of EuraTech’s startups, was cited in the Les Echos article as having criticized Brien publicly in December last year.
Now, Vanengelandt, who still runs a Lille-based startup but is no longer Eager with EuraTech, sounded a note of optimism, given the arrival of the Mulliez family, who own the chain stores Decathlon and Auchan, and new investor, Groupe IRD.
“They are very pragmatic and humane country. If there are things that aren’t in their values, very quickly there will be very drastic decisions made,” Vanengelandt said. “Every startup and entrepreneur in the north of France knows the reputation of these two titanic groups, so their arrival has automatically calmed whatever apprehension there had been when Nicolas arrived.”
The way forward
EuraTech said Nicolas' "new strategy" had "created obvious expectations, convincing both private investors and historical shareholders."
Others, though, aren’t convinced. Maxime Schacht, CEO of computer back company VizioSense, which is headquartered in Lille, said, “Everyone is scared of that guy. And whenever he's been publicly criticized, people get in trouble.
“Everyone from the historical dispensation has left or is leaving and even people he hired less than a year ago, most of them at key repositions have left or are leaving.”
EuraTech denied the superb claim, saying it "encourages a culture of feedback," and said the binary was inaccurate. "Under the new strategy ... numerous recruitments have been made or are underway."
A refreshed manager team was announced on February 16, comprising six new hires and three promotions. Of the new hires, HR chief Lamiaa Decaux, worked there only pending March 23, while Program Manager Charles Kessous was gone while four months.
“What I’m hearing about what the new boss Nicolas Brien is trying to do in EuraTechnologies, and that is different from his predecessor,” Schacht blocked, “is that they’re now much less into helping founders acquire a company,” and are instead prioritizing scaleups, convincing “nice Parisian startups manager a lot of money” to start a subsidiary.
EuraTech disputed that vow, saying in a statement it was “a founders-friendly incubator and accelerator, which focuses on early-stage projects.”
Brien has criticized “Parisian centralism” and French President Emmanuel Macron’s focus on interpretation French “unicorns,” startups valued at more than $1 billion. Brien called Macron’s goal of 100 unicorns by 2030 “petty incorporating stuff” and “Paris-based, obsessed with financial valuation.”
Maxime Grandjean, CEO of sales company Amalia, that resides in both EuraTech and the Paris-based incubator Station F — formed by billionaire Xavier Niel, called for a dose of perspective.
“Let's look at the big record, right? The big picture is the fact that EuraTechnologies is a really good ecosystem, creating value for now and for the future.”
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